Banking Transformed

Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Most Recent Episode

In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.

Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.

Finally, she discusses the challenges of stemming 'silent attrition' in the face of increasing competition from fintechs and digital neobanks.


More Episodes

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The Future of Banking: Beyond the Glass

Banking Transformed
In this episode of the Banking Transformed podcast, recorded at the Financial Brand Forum, we're thrilled to welcome back Derek White, CEO of Gali...
Listen to The Future of Banking: Beyond the Glass

Leveraging data to personalize the lending experience

Banking Transformed
Amber Isaku, VP of Lending at A+ Federal Credit Union, delves into the credit union's journey to digitize and personalize the lending experience f...
Listen to Leveraging data to personalize the lending experience

Transforming Banking with Real-Time Engagement

Banking Transformed
Maria Echeverria, VP of Business Development at Latinia, explores the challenges and opportunities banks face in delivering hyper-personalized exp...
Listen to Transforming Banking with Real-Time Engagement

The Evolving Relationship Between Fintechs and Traditional Banks

Banking Transformed
Matt Harris, a leading investor and thought leader in the fintech space, and a partner at Bain Capital Ventures, shares his unique perspective and...
Listen to The Evolving Relationship Between Fintechs and Traditional Banks

More about Jim Marous

Known for his understanding of the disruption in the banking industry, Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Jim speaks on innovation, digital transformation, customer experience, marketing strategies, channel distribution, payments and change management.

Jim has been featured on CNBC, CNN, Forbes, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Fintech Finance and Accenture and has spoken to audiences worldwide.

Marous has also advised the White House on banking policy and is a contributor for Forbes and the Breaking Banks radio show.

Please visit the official Jim Marous website for more information.

The Team

Jim Marous

The Host
Named as one of the most influential people in banking and a Top 5 Fintech Influencer to Follow, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report.

Leah Longbrake

Producer
Cleveland based producer, host and reporter with a background in television and live entertainment. She has an enthusiasm for weddings and events, and believes in celebrating love.