Embrace change, take risks, and disrupt yourself
Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.
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Today we're joined on the Banking Transformed podcast by David Acevedo, president of 360View. David discusses the critical importance of developing a comprehensive understanding of customers in the banking industry. We delve into how a 360-degree customer view can transform marketing, analytics, product development, and overall customer experience.
Acevedo discusses the challenges and benefits of implementing a holistic customer data strategy and provides practical advice for banks looking to enhance their customer understanding.
This episode of Banking Transformed Solutions is sponsored by 360View
360 View is the CRM Platform developed for banks and credit unions, providing the necessary tools to maximize your team’s performance. Their solution offers the best 360-degree view of your customers empowering you to make smarter decisions and grow your relationships. The platform includes CRM, Marketing Automation, Analytics, Profitability, and Goal and Incentive Tracking and was recently named a Top CRM Solution by Banking CIO Outlook.
For more information visit www.360view.com
More about Jim Marous
Known for his understanding of the disruption in the banking industry, Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Jim speaks on innovation, digital transformation, customer experience, marketing strategies, channel distribution, payments and change management.
Jim has been featured on CNBC, CNN, Forbes, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Fintech Finance and Accenture and has spoken to audiences worldwide.
Marous has also advised the White House on banking policy and is a contributor for Forbes and the Breaking Banks radio show.
Please visit the official Jim Marous website for more information.