Banking Transformed

Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Most Recent Episode

The banking industry faces unprecedented pressure to shift from reactive service models to proactive engagement strategies. However, many institutions are still hindered by fragmented customer data, disconnected channels, and limited AI capabilities. Banking's future belongs to institutions that can harness unified data, artificial intelligence, and seamless experiences to predict and fulfill customer needs before they're articulated.

I’m joined on the Banking Transformed podcast by Tim Rutten, Chief Marketing Officer at Backbase, to discuss how financial institutions can unlock their growth potential in an increasingly competitive and rapidly evolving market. We discuss how leading banks break down traditional barriers between products, channels, and business units to create cohesive customer journeys that build deeper relationships and unlock new revenue streams.

Tim also provides actionable insights on prioritizing high-impact use cases that can be put into action today.

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How Jenius Bank is Revolutionizing Banking with Personalized Insights

Banking Transformed
John Rosenfeld, President of Jenius Bank, returns to discuss how the digital division of SMBC MANUBANK is redefining banking through personalized ...
Listen to How Jenius Bank is Revolutionizing Banking with Personalized Insights

From Data Overload to Strategic Insights

Banking Transformed
Lee Wetherington, Senior Director of Corporate Strategy at Jack Henry ™ & Associates, joins us to explore how banks can break down data silos and ...
Listen to From Data Overload to Strategic Insights

How Top Banks Are Turning Customer Experience into Sustainable Growth

Banking Transformed
Kartik Ramakrishnan, CEO of Financial Services at Capgemini, discusses the eye-opening findings from their just-released 2025 World Retail Banking...
Listen to How Top Banks Are Turning Customer Experience into Sustainable Growth

Stop Marketing Like It’s 1999

Banking Transformed
Eric Fulwiler, who is the co-founder and CEO of the marketing consultancy Rival, shares practical frameworks for CMOs to evaluate AI investments, ...
Listen to Stop Marketing Like It’s 1999

More about Jim Marous

Known for his understanding of the disruption in the banking industry, Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Jim speaks on innovation, digital transformation, customer experience, marketing strategies, channel distribution, payments and change management.

Jim has been featured on CNBC, CNN, Forbes, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Fintech Finance and Accenture and has spoken to audiences worldwide.

Marous has also advised the White House on banking policy and is a contributor for Forbes and the Breaking Banks radio show.

Please visit the official Jim Marous website for more information.

The Team

Jim Marous

The Host
Named as one of the most influential people in banking and a Top 5 Fintech Influencer to Follow, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report.

Leah Longbrake

Producer
Cleveland based producer, host and reporter with a background in television and live entertainment. She has an enthusiasm for weddings and events, and believes in celebrating love.