Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Ally Bank: Breaking Through the Noise with Innovation and Relevance

As one of the early digital banking leaders, Ally has leveraged product innovation and highly relevant marketing campaigns to drive awareness and growth. Focusing on being an ally to consumers in their financial journey, Ally has tried to differentiate itself from traditional banks and credit unions.

Consistency of message and a commitment to incremental product improvements have proven to be a formula for success.

My guest on the Banking Transformed podcast is Andrea Brimmer, Chief Marketing and PR Officer at Ally Bank. Andrea shares how Ally is driven to become a primary partner when consumers look for help during difficult economic times and beyond.

This Episode of Banking Transformed is sponsored by FIS

Discover Worldpay for Platforms, a payments platform that puts you in control and puts your software customers first. This all-in-one payment facilitation platform offers more than just embedded payments. With Worldpay for Platforms, take advantage of a full set of solutions including professional, managed, and advisory services to enhance your business. Make your software even better with a solution that easily integrates and adapts to your needs, helping you create experiences beyond payments.

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