Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify

Banking Can't Ignore The GenZ Potential

While almost every financial institutions wants to market to, and build relationships with, the Gen Z consumer, few organizations understand who the Gen Z consumer is, what they want from a brand, how to market to them, or how to make them loyal customers. Just as importantly, few organizations understand how to recruit and retain them as loyal employees.

Bottom line, the Gen Z consumer is often misunderstood or categorized only by their digital channel inclinations. Financial institutions need to much dig deeper to maximize the value of this important segment.

We are joined today by Jason Dorsey, president of the Center for Generational Kinetics and the foremost leader in the understanding of the Gen Z consumer. On the show, Jason shares insights from his most recent global research that is featured in his new book, Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It.

Recent Episodes

View All

Aligning Technology and Strategy for Banking Success

Banking Transformed
This episode of the Banking Transformed podcast, as part of the Experience Factor series, sponsored by Q2, tackles the persistent gap between reco...
Listen to Aligning Technology and Strategy for Banking Success

How U.S. Bank is Building a Resilient Digital Bank

Banking Transformed
As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, Dominic Venturo, Senior Vice Presi...
Listen to How U.S. Bank is Building a Resilient Digital Bank

Unlocking Growth Mode Series #2 Bridging Digital Banking Implementation Gaps

Banking Transformed
Tara Lacey, Regional Vice President of Customer Success at Backbase, joins us to discuss how banks can turn fintech potential into real-world impa...
Listen to Unlocking Growth Mode Series #2 Bridging Digital Banking Implementation Gaps

How the CBA Is Navigating Washington's Shifting Political Landscape

Banking Transformed
Lindsey Johnson, President & CEO of the Consumer Bankers Association, joins us live from the Financial Brand Forum to discuss how the CBA is helpi...
Listen to How the CBA Is Navigating Washington's Shifting Political Landscape