Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify

CMO Unplugged: The Art and Science of Marketing in the Future

In today's rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.

Recorded live at the Financial Brand Forum, I am joined on the Banking Transformed podcast by Melissa Stevens, CMO of Fifth Third Bank. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.

Finally, she discusses the challenges of stemming 'silent attrition' in the face of increasing competition from fintechs and digital neobanks.


Transcript

Recent Episodes

View All

Revolutionizing Small Business Banking in 2025

Banking Transformed
Manny Tocco, Chief Operating Officer of Business Banking at Citizens Bank, shares his insights on the major trends impacting small businesses and ...
Listen to Revolutionizing Small Business Banking in 2025

How Experience-Driven Design Is Revolutionizing Physical Engagement

Banking Transformed
EJ Kritz, Chief Experience Officer at DBSI, hares his expertise on the evolution of branch banking design and customer experience improvements. Re...
Listen to How Experience-Driven Design Is Revolutionizing Physical Engagement

Building Engagement at Speed and Scale

Banking Transformed
Rab Govil, CEO and founder of Naehas, whose platform transforms how banks create, manage, and execute financial products and offers, shares practi...
Listen to Building Engagement at Speed and Scale

Unlocking Patterns of Success in Digital Transformation

Banking Transformed
In this episode of Banking Transformed, we sit down with renowned fintech leader and author Leda Glyptis to explore the hard truths behind buildin...
Listen to Unlocking Patterns of Success in Digital Transformation