Banking Transformed Go to Banking Transformed

Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.”

Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer.

We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

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Recent Episodes

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Banking's Next Chapter: 5th Anniversary Special (Part 2)

Banking Transformed
In celebration of the 5th anniversary of Banking Transformed, Jim Marous is honored to be interviewed by his senior producer, Leah Haslage, from E...
Listen to Banking's Next Chapter: 5th Anniversary Special (Part 2)

Banking's Next Chapter: 5th Anniversary Special (Part One)

Banking Transformed
In celebration of our 5th anniversary at Banking Transformed, Jim Marous is interviewed by his senior producer, Leah Haslage, from Evergreen Podca...
Listen to Banking's Next Chapter: 5th Anniversary Special (Part One)

Bridging the Generative AI Readiness Gap

Banking Transformed
Monica Hovsepian and John Radko from OpenText explore the current adoption levels of AI in banking, the challenges institutions face in implementa...
Listen to Bridging the Generative AI Readiness Gap

NVIDIA Executive Reveals How AI is Reshaping Financial Services

Banking Transformed
Malcolm deMayo, global vice president of the financial services industry at NVIDIA, shares insights on how institutions tackle key challenges, inc...
Listen to NVIDIA Executive Reveals How AI is Reshaping Financial Services