Banking Transformed Go to Banking Transformed

Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.”

Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer.

We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

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Recent Episodes

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Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode

Banking Transformed
Tim Rutten, Chief Marketing Officer at Backbase, joins us from the Netherlands to explore how banks can drive growth by unifying data, breaking do...
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How Jenius Bank is Revolutionizing Banking with Personalized Insights

Banking Transformed
John Rosenfeld, President of Jenius Bank, returns to discuss how the digital division of SMBC MANUBANK is redefining banking through personalized ...
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From Data Overload to Strategic Insights

Banking Transformed
Lee Wetherington, Senior Director of Corporate Strategy at Jack Henry ™ & Associates, joins us to explore how banks can break down data silos and ...
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How Top Banks Are Turning Customer Experience into Sustainable Growth

Banking Transformed
Kartik Ramakrishnan, CEO of Financial Services at Capgemini, discusses the eye-opening findings from their just-released 2025 World Retail Banking...
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