Banking Transformed Go to Banking Transformed

Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.”

Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer.

We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

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Recent Episodes

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Crafting Unique Business Banking Experiences

Banking Transformed
Matt Wind, head of product management at Popular Bank, discusses critical decisions regarding technology partnerships, innovation strategies, and ...
Listen to Crafting Unique Business Banking Experiences

Payments and Embedded Finance Evolution: The Citi Experience

Banking Transformed
Terry O’Neil, Head of Connected Commerce for Citi Retail Services and Head of Strategic Partnerships for Citi U.S. Personal Banking, explores the ...
Listen to Payments and Embedded Finance Evolution: The Citi Experience

Desire for Data-Driven Personalization Unites Demographic Segments

Banking Transformed
Jaime Dominguez, Principal Product Marketer at Q2, discusses their groundbreaking report on cross-generational banking preferences. This study, co...
Listen to Desire for Data-Driven Personalization Unites Demographic Segments

Banking 2025: Digital Revolution Meets Economic Reality

Banking Transformed
Jan Bellens, Leader in the Global Banking Practice at EY, provides a global perspective on the state of banking transformation, regulatory framewo...
Listen to Banking 2025: Digital Revolution Meets Economic Reality