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Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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How Citi Maintains Customer Loyalty During a Pandemic

COVID-19 has had an immediate impact on loyalty and reward programs due to the unprecedented period of low travel and entertainment. As people stopped flying, staying in hotels, and eating out, loyalty programs had to respond quickly.

Organizations that can identify, communicate, and act upon a brand purpose that overlaps with the values of the consumer will be better positioned to thrive as we enter a new normal. In other words, loyalty that focuses much more closely on consumer preferences rather than merely shelling out points will win in the long run.

We are joined today by Mary Hines, chief marketing officer for the US Consumer Bank at Citi. On today's episode, Mary discusses the importance of turning loyalty program interactions from something that is occasional to something habitual.

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Banking's Next Chapter: 5th Anniversary Special (Part 2)

Banking Transformed
In celebration of the 5th anniversary of Banking Transformed, Jim Marous is honored to be interviewed by his senior producer, Leah Haslage, from E...
Listen to Banking's Next Chapter: 5th Anniversary Special (Part 2)

Banking's Next Chapter: 5th Anniversary Special (Part One)

Banking Transformed
In celebration of our 5th anniversary at Banking Transformed, Jim Marous is interviewed by his senior producer, Leah Haslage, from Evergreen Podca...
Listen to Banking's Next Chapter: 5th Anniversary Special (Part One)

Bridging the Generative AI Readiness Gap

Banking Transformed
Monica Hovsepian and John Radko from OpenText explore the current adoption levels of AI in banking, the challenges institutions face in implementa...
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NVIDIA Executive Reveals How AI is Reshaping Financial Services

Banking Transformed
Malcolm deMayo, global vice president of the financial services industry at NVIDIA, shares insights on how institutions tackle key challenges, inc...
Listen to NVIDIA Executive Reveals How AI is Reshaping Financial Services