Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify

Reimagining Bank Marketing for a New Era

In today's episode of Banking Transformed, our guest is Nicole Zimmermann, founder and CEO of ZELOCIN & Partners, a marketing communications consultancy. Nicole will share her insights on how legacy banking organizations can best assess their current branding, marketplace messaging, and marketing execution to move from the past to the future.

She will also discuss the importance of leveraging customer data and analytics to provide personalized communication and experiences and the impact on long-term loyalty

Finally, Nicole shares her expert insights on assessing current marketing efforts, identifying areas for improvement, and implementing effective strategies to bridge the gap between the past and the future of banking.


Transcript

Recent Episodes

View All

Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode

Banking Transformed
Tim Rutten, Chief Marketing Officer at Backbase, joins us from the Netherlands to explore how banks can drive growth by unifying data, breaking do...
Listen to Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode

How Jenius Bank is Revolutionizing Banking with Personalized Insights

Banking Transformed
John Rosenfeld, President of Jenius Bank, returns to discuss how the digital division of SMBC MANUBANK is redefining banking through personalized ...
Listen to How Jenius Bank is Revolutionizing Banking with Personalized Insights

From Data Overload to Strategic Insights

Banking Transformed
Lee Wetherington, Senior Director of Corporate Strategy at Jack Henry ™ & Associates, joins us to explore how banks can break down data silos and ...
Listen to From Data Overload to Strategic Insights

How Top Banks Are Turning Customer Experience into Sustainable Growth

Banking Transformed
Kartik Ramakrishnan, CEO of Financial Services at Capgemini, discusses the eye-opening findings from their just-released 2025 World Retail Banking...
Listen to How Top Banks Are Turning Customer Experience into Sustainable Growth