Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify

Using Data and Insights to Drive Growth in Banking

What is the foundation used to drive growth in an financial institution? If it's not data - it should be. Banks and credit unions have a wealth of insights that live within their account holder data. But, managing all of this data, and the accelerated speed at which it flows into the ecosystem can cripple an institution.

Now more than ever, organizations must focus on leveraging both internal and external data to drive strategic decisions that can drive acquisition, share of wallet, loyalty and growth.

Our guests are Marco Bernasconi, President of North Brookfield Savings Bank and Marla Pieton, VP of Marketing for Segmint. We discuss with how using data, at a foundation level, can drive growth in banking.

This Episode of Banking Transformed is Sponsored by Segmint:

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

Learn more at segmint.com

This Episode of Banking Transformed is Sponsored by Microsoft:

See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working.

More at Microsoft.com/financialservices

Recent Episodes

View All

Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode

Banking Transformed
Tim Rutten, Chief Marketing Officer at Backbase, joins us from the Netherlands to explore how banks can drive growth by unifying data, breaking do...
Listen to Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode

How Jenius Bank is Revolutionizing Banking with Personalized Insights

Banking Transformed
John Rosenfeld, President of Jenius Bank, returns to discuss how the digital division of SMBC MANUBANK is redefining banking through personalized ...
Listen to How Jenius Bank is Revolutionizing Banking with Personalized Insights

From Data Overload to Strategic Insights

Banking Transformed
Lee Wetherington, Senior Director of Corporate Strategy at Jack Henry ™ & Associates, joins us to explore how banks can break down data silos and ...
Listen to From Data Overload to Strategic Insights

How Top Banks Are Turning Customer Experience into Sustainable Growth

Banking Transformed
Kartik Ramakrishnan, CEO of Financial Services at Capgemini, discusses the eye-opening findings from their just-released 2025 World Retail Banking...
Listen to How Top Banks Are Turning Customer Experience into Sustainable Growth